DETERMINAN CUSTOMER SATISFACTION PADA PENGGUNA GOPAY DI KOTA DENPASAR

Authors

  • Ni Wayan Wijayanti Fakultas Ekonomi dan Bisnis, Universitas Pendidikan Nasional Author
  • Ni Luh Putu Chandra Kirana Fakultas Ekonomi dan Bisnis, Universitas Pendidikan Nasional Author
  • Ni Luh Putu Sariani Fakultas Ekonomi dan Bisnis, Universitas Pendidikan Nasional Author
  • Desak Made Sukarnasih Fakultas Ekonomi dan Bisnis, Universitas Pendidikan Nasional Author

Keywords:

Keywords: Experiential Marketing, E-Service Quality, Sales Promotion, Customer Satisfaction and Gopay.

Abstract

This study aims to determine the effect of Experiential Marketing, EService Quality, Sales Promotion partially and simultaneously on Customer
Satisfaction Gopay Users in Denpasar City. Data collection techniques used a
questionnaire. The sample in this study were 75 respondents Gopay users in
Denpasar City with the purposive sampling method. The data analysis technique
using multiple linear regression. The results of this study indicate that
Experiential Marketing, E-service Quality, Sales Promotion have a positive and
significant effect partially and simultaneously on Customer Satisfaction Gopay
users in Denpasar City. Suggestions that can be given by researchers to
management are to improve experiential marketing so that customer satisfaction
for Gopay users in Denpasar City is achieved.

Downloads

Published

20-10-2025

Issue

Vol. 5 No. 1 (2022): Jurnal Ilmiah Satyagraha

Section

Articles