TANGGUNG JAWAB PELAKU USAHA TERKAIT KERUGIAN YANG DITIMBULKAN OLEH PENGGUNAAN AI DALAM LAYANAN KONSUMEN

Abstract

The development of Artificial Intelligence (AI) technology in the business 
sector has brought significant innovation, particularly in customer service through 
chatbots, recommendation systems, and service robots. However, AI is not a legal 
entity, but merely a tool programmed and controlled by businesses. Therefore, 
responsibility for losses arising from the use of AI remains with the business as the 
party that benefits from and controls the system. In consumer protection law, a business 
is defined as the party that produces, distributes, or provides goods or services to 
consumers.