Pengaruh Literasi Keuangan Dan Perilaku Keuangan Terhadap Keputusan Investasi Pada Galeri Invesatasi Universitas Ngurah Rai

Abstract

This research aims to examine the influence of financial literacy and
financial behavior on stock investment decisions. This research was conducted at
the Investment Gallery of Ngurah Rai University. This research uses quantitative
data using primary and secondary data sources. The data collection method uses a
questionnaire which is measured using a Likert scale. The population in this study
were students who were registered as investors at the Ngurah Rai University
Investment Gallery from 2019 to 2023, totaling 703 people. The sampling technique
used purposive sampling technique, so the total sample was 56 people. Data
processing uses the SPSS version 25 for Windows program. The research
instrument uses validity and reliability tests. Data analysis uses the classic
assumption test, multiple linear regression analysis, determination analysis, F test
and t test. The research results show that (1) financial literacy and financial
behavior have a positive and significant effect simultaneously on investment
decisions, (2) financial literacy has a partial positive and significant effect on investment decisions and (3) financial behavior has a partial positive and significant effect. significant influence on decisions. investment.