PENGARUH GAYA HIDUP DAN KELAS SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG PADA CAFÉ SUNSHINE KOTA BIMA

Abstract

This research aims to determine lifestyle and social class on the decision to visit
Café Sunshine, Bima City. This type of research is associative to determine the causal
relationship between two or more variables. The population used in this research is in the
city of Bima with an unknown population where the sample used is 55 with a purposive
sampling technique. Data collection techniques are through observation, questionnaires,
literature study using data analysis techniques, validity test, reliability test, classical
assumption test, multiple linear regression test, determination and correlation, t test and f
test. The results of research carried out by researchers are 1.) the influence of lifestyle (X1)
has a significant effect with a t-count value of 3,579 > t-table of 2,007 with a significance
value of 0.001 < 0.05 2.) the influence of social class (X2) has an influence significantly with
a t-count value of 3,439 > t-table of 2,007 with a significance value of 0.001 < 0.05 3.)
lifestyle and social class simultaneously influence the decision to visit the Sunshine Café in
Bima City with an f-count of 23,273 > f -table of 3.18 with a significance of 0.000 <0.05, it is
concluded that the third hypothesis states that "Lifestyle and Perceived Social Class have a
simultaneous influence."