ANALISIS KELAYAKAN USAHA PADA UMKM ARAK CAMPUR DI DESA MAS UBUD

Abstract

The purpose of this study is to determine the feasibility of the Arak
Alcohol Business at Mas Village. This research is a qualitative-quantitative
descriptive study with the subject of the study, was Tutmang's Bar and Kitchen and
the object of the research is the feasibility of the arak business. The methods used in
data collection were interview and documentation. This study used an analysis of
Non-financial aspects in the form of legal aspects, marketing aspects, technical
aspects, and management aspects. While the financial aspect used the Payback
Period (PP), Net Present Value (NPV), Profitability Index (PI), Internal Rate of
Return (IRR), Average Rate of Return (ARR) method. The result from the marketing aspect, technical aspect and management aspect showed that the arak business are
feasible, because they met most of the business appraisal criteria however from the
legal aspect it was declared not feasible because they did not have any business
licenses. Judging from the financial aspect, Tutmang's Bar and Kitchen was
declared feasible because it met all the criteria in the feasibility requirements of a
business.