KEUNGGULAN SDM DAN BERDAYA SAING TERHADAP KINERJA PT. BANK TABUNGAN NEGARA TBK CABANG DENPASAR PADA MASA PANDEMI COVID-19

Authors

  • Putu Ari Mulyani Fakultas Ekonomi dan Bisnis, Universitas Mahendradatta Author
  • Ni Made Yusmini Fakultas Ekonomi dan Bisnis, Universitas Mahendradatta Author
  • Adonia Putriyanti Sara Dima Fakultas Ekonomi dan Bisnis, Universitas Mahendradatta Author

Keywords:

Keywords: Performance, Superiority sdm, Competitive

Abstract

Bank is an institution that acts as an intermediary that connects parties
who have excess funds with those who lack funds in the form of savings and
channel them again to the public in the form of credit or other forms, which aims
to improve the standard of living of the community considering its very important
function for the wheels of the economy and life. Public. the banking industry must
have superiority SDM good and have high competitiveness and have good  performance. Therefore, a study was carried out with the title Excellence SDM
and competitive on performance PT. Bank Tabungan Negara Tbk Cabang
Denpasar during the covid-19 pandemic. This study aims to examine the
Exceelence of SDM and Competitiveness of Performance PT. Bank Tabungan
Negara Tbk Cabang Denpasar. The sample in this study were employess PT. Bank
Tabungan Negara Tbk Cabang Denpasar. The research method used in this
research is quantitative research using descriptive methods. The process fo
collecting research data using a questionnaire distribution technique to 56
respondents and processed using SPSS. The data analysis technique in this study
is multiple linear regression using the SPSS (Statistical Package For Social
Science) version 23 application. The results obtained by the author are that the
advantages of SDM positive and significant effect on performasce,
competitineness has a positive and significant effect on performance, SDM
excellence and competitiveness together have a positive and positive effect on
performance PT. Bank Tabungan Negara Tbk Cabang Denpasar. 

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Published

20-10-2025