PENGARUH PACKAGING, SOSIAL MEDIA FACEBOOK, BRAND IMAGE, KUALITAS PELAYANAN, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN.

Authors

  • Abdul Wakilul Akbar Sekolah Tinggi Ilmu Ekonomi (STIE) Bima Author
  • Muhajirin Sekolah Tinggi Ilmu Ekonomi (STIE) Bima Author
  • I Dewa Nyoman Usadha Sekolah Tinggi Ilmu Ekonomi (STIE) Bima Author

Keywords:

Keyword: Packaging, Facebook, Brand Image, Service Quality, Word Of Mouth, Buying Decision

Abstract

The amount of company competition and the current pandemic situation
forces every producer to be smart in choosing products to produce by carrying out
various innovations and promotions, one of which is Ohadoku, which is food that carries
a retro style. This type of research uses associative research with a total of 110 samples
from all ohadoku consumers in Uma Ilopeta. The sampling technique used purposive
sampling with the results of the t-test signif
that all independent variables have a significant effect on the dependent variable.

Downloads

Published

20-10-2025

Issue

Vol. 6 No. 1 (2023): Jurnal Ilmiah Satyagraha

Section

Articles